Its easy to understand that an advertisement that has been selected by a consumer from a display is far more likely to generate a response than an advertisement that has been forced on the consumer through intrusive, traditional advertising. Where magazine ads interrupt the reader, AdCards invite consumers to learn about our client's brand. Studies reveal that consumers are more receptive and therefore more likely to recall advertising messages in a relaxed, protected environment. How much more valuable is an advertisement that has been hand-picked and placed in the pocket of a consumer to be reviewed or mailed at a later date, than an advertisement that may have caught the attention of a consumer while flipping through a magazine? Unless a magazine ad is torn out, or the consumer makes the extra effort to write down the information, recall is shown to be very low.

*BAM AdCards are free, one-of-a-kind advertising postcards. They are highly effective because they are subtle, highly targeted and accountable.

*BAM AdCards are presented to consumers in attractive, uncluttered displays, making it easy to choose only the ads that resonate with them.

*BAM AdCards are tracked using our "Bar Code Confirmation" System. Clients can access statistics using their personal user name and password on our website. This takes the guesswork out of advertising.